Q2 2024 iOS Virtual Fitness Programs Surge in the US

As the world continues to embrace digital solutions for staying fit, the performance of virtual fitness programs on iOS devices offers valuable insights. In the second quarter of 2024, five notable applications stood out in the US market, according to data from Sensor Tower.

Strava: Run, Bike, Hike observed a fluctuating trend in weekly active users (WAUs), starting at 27K and peaking at 31K towards the end of the quarter. Downloads began at 5K, with an uptick to 7K in the second week, and remained relatively stable around 5K towards the quarter's end. Revenue for Strava showed an ascending trend, from $7K in the first week to approximately $14K in the last week.

komoot - hike, bike & run exhibited a decline in downloads from 3K to 2K, with a spike to 8K in the last week of April. WAUs saw a high of 23K in the final week of May, while revenue displayed a mixed pattern, peaking at $9K in the final week of May and settling at $6K by the quarter's close.

HUAWEI Health maintained a consistent base of weekly active users, starting at 12K and ending at 11K. Downloads showed a slight increase from 3K to 4K in the final weeks of May, followed by a dip to 3K in the closing week of June.

Mi Fitness (Xiaomi Wear Lite) downloads hovered around 3K to 4K throughout the quarter. WAUs showed a slight increase from 7K in the first week to nearly 8K by the end of June.

Running Walking Tracker Goals saw downloads start at 3K, with a noticeable jump to 4K in the last week of April and a steady decline thereafter. WAUs peaked at 10K in the last week of May, while revenue trends showed an increase from $1K in the first week to $1K in the final week of June.

These trends reflect the dynamic engagement levels and revenue performance of top virtual fitness programs on the iOS platform. For more detailed insights, Sensor Tower's comprehensive data offers a deeper dive into the virtual fitness app landscape.